CHAMPAIGN, IL – The Illinois Critical Access Hospital Network (ICAHN) announced
its “4 Under 40” Hospital Leadership winners, including Heidi
Apperson, Director of Marketing and Community Relations, Kirby Medical
Center, Monticello, during its 15th Anniversary Celebration and Annual Conference, held October 29-30 at the
I-Hotel and Conference Center, Champaign, IL.
Ms. Apperson is joined by Tanna McCullough, Nurse Practitioner, Lawrence
County Memorial Hospital, Lawrenceville; Raigan Brown, Director of Emergency,
Outpatient and Inpatient Departments, UnityPoint Health Memorial Hospital,
Carthage; and Rebecca Hutchinson, Quality and Risk Manager, Hammond-Henry
“Heidi’s greatest leadership trait is the ability to work with
anyone, regardless of their position at the hospital or relationship in
the community,” said Steve Tenhouse, CEO, Kirby Medical Center.
“Heidi is always open to suggestions and is willing to modify her
approach when the circumstance requires. She has initiated regular ‘rounding’
meetings with departments of the hospital to gather ideas on marketing
needs and to allow her to plan into the future for marketing or community
events. She is always thinking ahead.”
In addition to completely rebuilding the Kirby Medical Center website,
Heidi has played an integral part for Paint Piatt Pink, the hospital’s
annual breast cancer awareness program that engages employees, patients,
the community, and schools; the hospital’s capital campaign, “What
a Little Change Can Do” for its building expansion project; and
the KMC Sage City Triathlon, a successful triathlon using connections
Heidi had previously secured from the Kirby Derby.
“Heidi took over the management and oversight of our annual Kirby
Derby 5K/10K and soon developed a process for our intern to handle that
management and oversight,” said Tenhouse. “The race grew to
over 1,200 annual participants under Heidi’s leadership.”
In addition to this, Heidi, either for herself or for the hospital, has
won 16 different awards through ISHMPR, the Illinois Society for Healthcare
Marketing and Public Relations. These awards have ranged from recognition
for the hospital’s website, to KMC’s employee engagement marketing,
and for multiple fundraising publications.
Heidi started her career at Kirby Medical Center 15 years ago as an office
assistant at Kirby’s Atwood Rural Health Clinic. She became the
hospital’s first marketing coordinator and eventually, the Director
of Marketing and Community Relations. Heidi now has over eight years of
experience in community relations, strategic planning and marketing, fundraising,
foundation initiatives, special event management, and development of internal
and external communications. She also serves as chairperson of ICAHN’s
PR-Marketing-Development Peer Network Group.
Located in Princeton, IL, ICAHN is a network of 56 small, rural hospitals
dedicated to strengthening the operations of its member hospitals through
collaboration. The organization is composed of Illinois hospitals who
have earned critical access hospital designation by the Center for Medicare
and Medicaid Services and is recognized nationally for its work with rural
healthcare, administering several state, federal, and private healthcare programs.
The “4 Under 40” Hospital Leadership Award is open to new and
emerging leaders age 40 and under employed by an ICAHN member hospital
or as a member of this hospital’s board for at least two years with
a strong record of innovations and outstanding performance.